Ruby considers the concept of Sublime Landscapes. Coined by Edmund Burke in the 18th century the Sublime is an artistic effect producing the strongest emotions the mind is capable of feeling. It is traditionally considered something one should experience alone, and in a similar vein Wordsworth writes of experiencing the sublime in nature, alone. This feeling of being alone is that which we feel in the digital space but is not connected with the sublime. Ruby’s work tries to make sense of experience and design within a digitally sublime landscape.
Ruby also explores the world of NFTs, considering what it means to not just democratize accessibility to artwork, but also in creating artwork. Her landscapes allow users to interact and download their viewports to then be used as NFTs. Ruby's overall approach is to use cutting-edge approaches to textiles, including 3D programs, shaders and Javascript, combining these with knowledge around colour, tactility, and traditional forms.